OOH Publishing Blog

London Book Fair 2014 – The Lowdown

Author:
Alex Whittleton

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For three days every spring, Earls Court Exhibition Centre in southwest London becomes a pilgrimage site for publishers, booksellers, literary agents, librarians and countless other industry experts from across Europe and beyond. The annual London Book Fair – the second-largest book-publishing trade fair in the world after Frankfurt – is a mesmerising modern-day marketplace that has to be seen to be believed. And with LBF 2014 kicking off tomorrow, now’s your chance to grab a ticket and head on down.

Over the last few decades, this one-time trade show for librarians has grown into a media mecca on a truly global scale. The event attracts more than 25,000 people from at least 100 countries; it features 1,700 stand-holders and almost 600 individual meeting places, where back-to-back discussions take place almost seamlessly over the three-day period.

What’s what

The event’s ‘market focus’ initiative throws the spotlight on a particular country or region of note; on its publishing industry, trade links and potential for commercial and cultural partnerships. At LBF 2014, this role is fulfilled by Korea, which boasts one of the top 10 publishing markets on the planet and is considered to be a rising star on the literary scene.

Other highlights include a digital-publishing conference and 300-plus seminars, talks and micro-events that make up the event’s educational programme. Every year, there’s a reliably impressive line-up of speakers, from established and aspiring authors to experienced agents and booksellers to trailblazing technologists. The choice of where to go and what to see is dizzying.

And so is the atmosphere. In fact, the exciting event – at times – approaches sensual overload. In the vast exhibition space, the overhead lights are bright, the lively chatter is incessant and, at every turn, brash, bright logos scream out brand after bookish brand. For anyone with a stake in the publishing industry, the obligatory wander from stand to stand can be an almost intoxicating experience.

Future gazing

A hotbed of networking, publicity, rights negotiations and distribution deals, the eagerly anticipated event is – for many businesses and individuals – absolutely critical to making contacts and building future business. Whether it’s a scheduled meeting, an inspiring lecture or a chance meeting in the maze of corridors that works its way between the countless stands, doors tend to open at the LBF; this is a place where plans are made, deals are stuck and people gaze ambitiously into the future.

And that’s why the Out of House team will be there on each day of the conference – to talk about our business, hear about yours and discover exciting opportunities for collaboration. Whether you need support producing your next academic or education title, advice on XML workflows and eBook conversion, or simply want to discuss digital trends and publishing news, we’d love to meet you.

We’ll be there. Will you? Let us know below, or on Facebook or Twitter.

 

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Next stop Frankfurt

Author:
Jo Bottrill

Out of House Managing Director Jo Bottrill will be at the Frankfurt Book Fair in October, meeting with colleagues, customers, suppliers and friends. Drop us a line to arrange a meeting.
Frankfurt is a vital event in the publishing calendar. We will be tweeting (twitter.com/jobottrill) from the event.

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Three things you might not know about EPUB

Author:
Jo Bottrill
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The epub logo from IDPF

 

EPUB is the open access, device independent ebook format being widely adopted across the publishing world. Here are three things you might not already know about EPUB files:

  1. Under the bonnet an EPUB file is a  ZIP file containing mostly XHTML along with image, metadata and indexing files that draw everything together. Copy your EPUB, rename it as a a ZIP and take a look inside. You might think of an EPUB file as being a bit like an InDesign package: there’s a single index bringing all of the constituent parts together. If you’ve converted your backlist content to EPUB then remember that in your ZIP file will be all the constituent parts of your book that (rights permitting) you can store in your Digital Asset Management system for reuse elsewhere.
  2. You can open EPUB files in a standard browser. It is just HTML after all. I use EPUBReader for Firefox.
  3. EPUB files carry their own metadata. This enables retailers and aggregators to read, catalogue and index content without the need for additional data from the publisher. An EPUB is a neat little package with everything it needs to get your content out to the market.

Out of House Publishing provides an excellent backlist to EPUB conversion service. More importantly, we understand the value in adopting structured content early on in the production process. Our XML first workflows mean that EPUB, XML and other digital outputs are delivered seamlessly along with print files.

Why continue converting print to digital when you can run both together? Contact us to find out more.

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Reinventing the textbook

Author:
Jo Bottrill

Today’s Apple announcement about its new e-book publishing platform and tools could well be the gamechanger we’ve long been expecting.

These tools all require digital content of course, and properly structured content has to be the key to really take advantage of the opportunities of digital publishing. Converting your backlist to structured content like XML and EPUB can really help you unleash the value sitting in your PDF and paper assets. And there are plenty of other platforms and formats out there – EPUB is still very much alive and well.

Use XML to future proof your content and you’ll be ready for the next big publishing announcement!

Contact us now to go digital!

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BETT 2012 – integrated workflows required

Author:
admin

Leaving Olympia, with armfuls of brochures, leaflets and business cards, my mind is teeming after just one day attending BETT. For 4 days Olympia is transformed into an Aladdin’s Cave of educational technology products to inspire teachers and students alike. There’s no doubt that today’s students are supported by a vast armoury of tools whose scope far outstrips that of the traditional textbook.  As I walked from stand to stand, I asked myself ‘Who is writing the content to exploit this technology to the full?’ Faced with pupils who are technically savvy and expect to use technology for learning, it seems that teachers are responding by writing much of the content themselves. The dominance previously enjoyed by educational publishers is under threat and they are responding and rising to the challenge. Gone are the days when publishers would produce a textbook followed by an accompanying eBook of the same, almost as an afterthought, and shoehorn them both into a blended learning product. Australia and Spain are trailblazing – the former driven by geographical factors, the latter by political ones through the Escuela 2.0 program, whose goal is full digitalisation of Spanish classrooms. But to be successful today in this market, publishers have to consider how to maximise the utility of the print and digital media streams from the outset and to do that production workflows need to adapt.

At Out of House we recognise that markets and products are ever changing and we are making sure that we are well placed to support education publishers through the logistical challenges they face. We are developing robust workflows that will enable publishers to bring top-quality products to market at competitive prices.

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Five reasons to adopt XML in your content workflow

Author:
Jo Bottrill

Many publishers are adopting XML in their production workflows. Indeed, in the journals industry XML is pretty much ubiquitous. Jo Bottrill gives five good reasons for adopting XML into a production workflow.

  1. Enrich content. Use your XML coded content to turn flat text into rich web/device ready content – from simple links between elements such as tables, references and so on, to smart embedded indexes and links out to external content – XML can really bring your content to life and make it more accessible.
  2. Repurpose content. Switch on multi-channel publishing at the touch of a button – with content encoded in XML against a well established DTD, your content can quickly be output tailored for any device or format (ePub on a web browser for example).  And, with an extensive, well constructed repository of XML content, publishers can more easily meld material from different sources to produce new products and serve new niche markets.
  3. Improve content. With a greater focus on content structure and taking a consistent approach across various product streams, an XML workflow can help improve the quality of content, presenting  ideas in a more consistent pattern with sensible hierarchies.
  4. Future proof content. XML is the native format for holding content and that’s unlikely to change any time soon. With everything properly coded up in XML a publisher is in a perfect position to quickly take advantage of new ways of reading, new methods for enhancing data and new markets.
  5. Increase sales.Ultimately all of this helps publishers diversify their revenue streams. By offering high quality, rich content, tailored to a niche market and delivered via various platforms and devices the scope for improving sales per unit of content increases significantly. 

Contact us to find out more about how Out of House Publishing can help you adopt XML into your production process.

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